DR FADI AMROUSH · MS, MA, PHD

Academic insight.
Learning that
builds capability.

For more than 20 years, I have designed curricula, developed educational programmes and led training that connects rigorous knowledge with real-world practice.

BASED IN SPAIN / WORKING INTERNATIONALLY
CURRICULUM DESIGN · EXECUTIVE EDUCATION
AI & BEHAVIOURAL ECONOMICS
Dr Fadi Amroush
Knowledge into capability.+
20+Years designing curricula
and delivering programmes
100,000+Participants reached through
training and education
25+Countries reached through
educational programmes
91%Online completion achieved
in selected programmes
01 / ACADEMIC FOUNDATION

Where research
meets learning design.

PhD in Economics and Business
University of Granada · Cum Laude

Master’s in Economics
University of Granada

Master’s in Informatics Engineering
University of Aleppo · Artificial Intelligence

Download academic CV (PDF) ↓

I design learning experiences that develop understanding, judgement and the confidence to apply new skills.

I’m an academic, digital transformation consultant and generative AI educator with more than two decades of experience in curriculum design, programme development, academic supervision and course delivery.

My background combines behavioural economics with technology. I use both to shape learning journeys that support engagement and sustained participation, with online completion reaching 91% in selected programmes.

My academic experience includes postdoctoral research at the University of Salamanca and management of the Economic Experimentation Laboratory at the University of Granada. These foundations inform how I translate research into practical education for government, business and university audiences.

Curriculum design & academic supervisionEnglish & Arabic delivery
02 / SERVICES FOR COLLABORATION

Expertise to guide change.
Learning to build capability.

Collaborate on digital transformation, behavioural insights and practical AI capability. Each engagement is shaped around your organisation, people and priorities.

01

Digital Transformation
Advisory

Assess organisational needs, prioritise opportunities and shape practical roadmaps for technology adoption and change.

STRATEGY · READINESS · ADOPTION
02

Behavioural Economics
Advisory

Apply behavioural insights to decision-making, engagement and the design of more effective learning and organisational initiatives.

BEHAVIOUR · DECISIONS · ENGAGEMENT
03

AI for Strategic
Leadership

Equip leaders and senior management to evaluate AI opportunities, set priorities and guide informed adoption.

LEADERSHIP · JUDGEMENT · STRATEGY
04

Applied AI
for Professionals

Develop practical AI skills for business and digital work, including workflows, data analysis and dashboards.

PRODUCTIVITY · DATA · WORKFLOWS
05

AI Literacy
for Everyone

Build accessible foundations, practical prompting skills and the confidence to use AI in everyday tasks.

UNDERSTANDING · CONFIDENCE · APPLICATION
06

AI Agent Design
& Development

Design and build task-focused AI agents, connecting tools, plugins and APIs into practical workflows with human oversight.

AGENTS · INTEGRATION · AUTOMATION
THE TEACHING APPROACH

Understand the principles.
Practise the skills.

The aim is lasting capability: a mindset and a method participants can use as tools evolve. Theory is reinforced through guided practice and work-relevant projects.

01 / UNDERSTAND

AI foundations

Build a clear understanding of artificial intelligence, generative AI and the possibilities and limitations of language models.

02 / DESIGN

Prompts & reusable skills

Frame tasks, design effective instructions, evaluate outputs and develop reusable assistants and task-specific skills.

03 / CONNECT

Agents & integrations

Explore agentic AI, plugins and API concepts to connect tools and create useful end-to-end workflows.

04 / APPLY

Analysis & practical projects

Analyse data, build dashboards and apply connected tools to projects drawn from participants’ working environments.

Tools selected to fit the learning objectives

ChatGPT · Gemini · NotebookLM · Manus · Replit

The depth, sequence and toolset are tailored to each audience.
03 / TWO DECADES OF EDUCATIONAL PRACTICE

Design. Deliver.
Develop capability.

Dozens of programmes designed and delivered for international organisations, universities, public institutions and businesses, including engagements through delivery partners.

GOOGLE & META PROGRAMMES

Learning at scale.

Developed and supervised specialised training programmes, combining digital skills education with behavioural insights to strengthen engagement and completion.

Examples include Maharat min Google and the Meta Certified Digital Marketing Associate programme.

UNITED NATIONS · ESCWA

Policy and capacity building.

Contributed to policy work on using emerging technologies to facilitate intra-Arab trade, alongside reports, training materials and capacity-building programmes.

Work connects institutional priorities with the knowledge practitioners need to implement them.

PUBLIC, PRIVATE & ACADEMIC SECTORS

Applied programmes for varied audiences.

Examples span AI adoption with the Digital Government Authority, AI agents with Elm, AI fundamentals with DEWA, and digital transformation in banking.

Other engagements include executive education, workplace productivity and technology integration.

04 / ORGANISATIONS & INSTITUTIONS

Across sectors.
Across borders.

Selected organisations connected to my training, consulting and education work, including engagements delivered through partners.

Academic connections

Research, study and educational engagements.

University of Granada
PhD, Economics and Business · Cum Laude
Economic Experimentation Laboratory Manager

University of Salamanca
Visiting Postdoctoral Researcher
Experimental economics and decision-making

University of Santiago de Compostela
PEAC Research Visit Grant · 2014

05 / RESEARCH & IDEAS

Explore the thinking.

Selected academic work in artificial intelligence, behavioural economics and decision support, alongside public learning resources.

LET’S PUT IDEAS TO WORK

What could your team
do differently?

Let’s shape your next consulting engagement, AI learning
programme or intelligent agent solution.

Start a conversation ↗